Blue is the most common favorite color in the world, which is why a lot of companies to use these logos and mobile app icons. However, by choosing a blue initial color brands, many small companies at risk of literally blending in with the competition.
This became blatantly clear to me a few weeks ago when I struggled with place Facebook and LinkedIn on the screen of the phone. My apps organized by color and the sheer number of blue icons is apparent in the image below:
This is just one screen, so it is worth mentioning that out of the 60 apps on your phone that don’t live in a folder (and therefore have a prominent place on the screen), the 16 Blue is the color of the two blue fairly prominently.
That more than a quarter of the icons, which makes organizing the shades of blue incredibly frustrating.
As evidenced above, brand color is particularly important in mobile apps, as their icons become the face of the product on the screens of users ‘ computers. The logo iconography itself is important, but the color of the icon is a crucial decision that must be well thought out.
Questions such as who is the target user, what the product is personal, and where does this code sit in the hierarchy of apps on a user’s device all need to be taken into account when determining what the final icon design.
Just as a person can identify the colors used by the brand, many companies that have affected the public perception of different colors. When you think of all the foods, British Petroleum, and scouts, and green, and the associations that come with it—growth, Health, Nature, Fresh—are top of mind.
This works in the opposite direction also: red brings to mind excitement, youthfulness, intensity think CNN, Virgin, Coca-Cola, Red Bull when you select the colors that are in line with the product, it is important to consider the personalities of the other brands that have chosen this color also.
So what is the best color of the new mobile phone product can be built not to code? There is no single answer, but the logos of established companies like Facebook, Apple, and Yahoo and the icons below, which were sourced by emerging companies through 99designs, can help guide the decision.
TapStory is the iPad app “that encourages open-ended creative play between children and comic books.” The team chose red as the primary color because it evokes the enthusiasm and energy of youth to the three core qualities associated with the personalized product.
Many other companies choose shades of red for their apps, including Nike, ESPN SportsCenter, and Yelp. Because it’s such a bold color, it’s one of the most popular icon colors in the App Store to easily compete with the Blue.
Orange is a friendly and cheerful color that is just starting out popular the color code more companies choose to stay away from the more common red and blues.
The playground is an event discovery and management app on the side, and it chose orange because the playful and energetic nature does a good job of depicting the idea of passion and engagement that the founders of the company require to communicate with users.
Like orange and yellow slowly emerging preferred color code. Although different shades of the yellow color is less than desirable, bright and cheery yellow can conjure a certain amount of warmth and optimism in the minds of potential users.
The color that has been boldly adopted by DHL and the enemy was also tested by starting small Velloe, a product that allows users to order services online from local service providers. Cheerful yellow is comforting to potential users, and the bright color stands out from among the waves of blue and red icons on a mobile screen.
Most personal finance applications green because everyone knows Green is the color often associated with water. But other reasons to choose green include Green Peace and the health of a person, namely, the feelings that are happier associated with the last of the red ones.
A long weekend, LLC selected a green icon to represent the mobile product, which helps on individual wealth “grow like a … a normal thing.” If you don’t scream “choose green!” Then I don’t know what to do.
I already stated that Blue is the most popular color in the world, which is one of the reasons why is so popular is the brand color code, especially for products intended to be used globally and need to transcend cultural interpretations.
Coinbolt is the portfolio of the international currency bitcoin, so blue is a smart choice. Chase, American Express, and IBM choose the color blue because the color suggests trust, strength, dependability – all the things that the user is looking at banks, as well as the Bitcoin wallets.
Purple is one of the least prevalent icon colors, maybe because they are not gender-neutral and other. Startup Jolimi fashion app for use by urban females ages 17 to 25, and as such was looking for a color icon that was fun, creative, playful.
Purple was wise to stop not only the essence of the brand, but that will stand out from the others on the screen of the mobile. Although Yahoo may have taken over purple as its identity, others like HotelTonight and Luna made also of the identity.
The idea in the message you send
Choose the color of the app icon is one of the most important branding decisions a company can make when developing and launching a new product. Each product is different the icon needs to communicate individuality so that is not lost on the mobile screen.
As such, it is important to keep the potential target audience of the differences between cultures if you’re going to be an international product and brand chosen by competitive products into account when making a decision.
Brand new and change the code color is not allowed (see Urbanspoon’s recent efforts) but there is nothing more annoying than seeing a pop of yellow in the perfectly organized blue icons on the screen. Or maybe that is exactly the point.
What are the colors that I don’t use the code, and how to convey your message?
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